UQ uses Google Analytics (GA) to track anonymous user statistics about our website usage.

The Google Analytics accounts are managed centrally by ITS. Access to reports for individual sites is granted to users as required. Each site has its own property and tracking ID. When a new site is created, ITS will setup GA for that site as part of the launch process.

1. Getting access to reports

To gain access to GA reports for a site individuals will first need to create a Google account using their UQ staff email address. To do this:

  1. Go to: https://accounts.google.com/signup/v2/webcreateaccount?service=analytics&continue=https%3A%2F%2Fanalytics.google.com%2Fanalytics%2Fweb%2F%23&flowName=GlifWebSignIn&flowEntry=SignUp&nogm=true
  2. Enter your @uq.edu.au email address when creating the account.
  3. Email webservices@uq.edu.au to request access to a site's reports. Include the email address you registered with and the url of the site/s you want access to.
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2. How to use reports

Google provides excellent free online courses for beginners and advanced users.

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3. Linking with Google Adwords

UQ's Google Adwords account is managed by the Office of Marketing and Communication (OMC). All enquiries about using Adwords should be directed to marketing@uq.edu.au

OMC's Google Adwords account is already linked to UQ's Google Analytics accounts.

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