Every page should have a primary purpose, and often this is an action the user should take. For pages that have a lot of supporting content it is advisable to style the call to action so that it stands out.

This can be done using markup around the call to action content, such as in this example:

Apply now

Leave and interruption

Apply for leave and interruption to candidature.

<div class="pane pane--shaded">
    <a class="button align-right" href="#">Apply now</a>
    <h2>Leave and interruption</h2>
    <p>Apply for leave and interruption to candidature.</p>
</div>

It is not recommended to use multiple call to action boxes on a single page as this dilutes their effectiveness and can confuse users.