Accessible
Content which is able to be 1. accessed by any person and so is inclusive of all people, or 2. found and read in an archive, or 3. read by a target audience because it suits the audience’s reading level, or 4. got for free and freely shared, not behind a paywall or unable to be distributed for copyright reasons.

Breadcrumb
Secondary navigation, usually used to provide vertical orientation in a website in the form of a string of terms representing the hierarchy of levels above the page.

Browse
alternative behaviour to search, used for discovery of related items and finding known-items.

Card
A container for a collection of elements, usually an image, text and links.

Click through
When users click a link to go to a destination page based on how it is represented in a summary form.

Codebase
Collection of source code that is used to build a particular software system, application or software component.

Component
An interface element designed for reuse.

Content type
Content with a predictable pattern to it which is templated in a content management system.  In Drupal, content types are default settings for nodes of a particular type.  By default Drupal includes a basic page, article and event.  

Content types are created so that content is entered by the author into form fields, eliminating any need for styling and reducing the risk of error, and so the content displays consistently to the user. Content types may also be associated with a particular management process (approval and disposal).


UQ Vocabularies
Used for consistent recall, may also be used to eliminate ambiguity or complexity, e.g. people’s names and organisational units usually exist as a controlled vocabulary in UQ's content system.  If a controlled vocabulary has a tree structure and synonyms, it may be called something formal such as a thesaurus or a classification system and will generally not be enterprise-specific.  If it is based on natural language, it may be called something less formal, like subject or topic based navigation.

Conversion
When the user completes an action which has been pre-defined as a goal for the content, such as clicking a button, downloading a document or playing a video, associated with content performance measurement in Google Analytics.

Entry point
The page on which a user starts their journey in a site or domain.  A page may draw traffic without acting as an entry point, e.g. a media release or campaign landing page may attract visitors but not necessarily act as an entry point to a site.

Feature
In Drupal, a standard way of exporting and versioning configuration that is stored in the database so that it can be moved from development to QA to production in a repeatable manner, using the Features module.

Feature set
In Drupal, features and supporting modules that are deployed together as a high level item.

Friendly URL
A web address that is in English rather than system generated, also known as a URL alias. Can affect relevancy ranking and click through.

Funnel
Search behaviour and content marketing strategy;  users begin their search using broad terms which become increasingly precise as they narrow down what they are looking for, content which is created to cater to this behaviour.

Infrastructure
The software and hardware required to install and operate Drupal.  Includes MySQL and Riak but not modules and libraries that are installed with the Drupal codebase.

Installation profile
Core Drupal, contributed modules, themes, and pre-defined configuration combined into one download. Installation profiles provide specific site features and functions for a specific purpose or type of site. They make it possible to quickly set up a complex, use-specific site in fewer steps than if installing and configuring elements individually.

In-text or inline
Something is inserted or styled using the WYSIWYG, e.g. ‘in-text links’ or ‘inline images’.

Keywords
1. natural language used for searching (users do keyword searches across the UQ domain) or 2. words which are intended to achieve a higher relevancy rank for a page (a copywriter includes keywords to draw traffic to a site).

Landing page
1. a page designed to be an entry point, or 2. even more generally, a page a user lands on.

Module
Software that extends Drupal features and functionality. Developers freely share modules at the drupal.org site.

Natural language
The language appearing in the content, the language spoken by users, may be plain English or specific to a discipline. Not artificial or controlled.

Node
Any piece of content stored in a Drupal CMS, typically corresponding to a page.  Every node has a unique ID, belongs to a content type, can be classified using a taxonomy.

Panel
A Drupal admin term for a custom layout or data display that can be reused.

Reading level
The age or education level of the target audience.

Responsive
Designed to work across a wide range of devices.

Semantic
Code represents the meaning or use of elements, not their display (style or placement).

Site template
A reusable combination of installation profile, theme and feature set.

Taxonomy
A module in Drupal which allows you to create, manage and apply vocabularies.

Theme
The layouts, interface elements and styles available to the author. A theme will provide a consistent look and feel for the end-user.

Topics
Natural language terms used in navigation to enable recall.

View
A display of a list of nodes enabled by the Views module.  The Views module enables developers to filter nodes by node attributes, select which fields to display and choose a presentation format such as a gallery, table, graph or map.

WYSIWYG
An acronym for ‘What you see is what you get’; a tool which displays content close to its final live form and enables it to be edited.